All Marketing articles – Page 2
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NewsChiquita’s art campaign keeps bananas on trend
Pop by Nature returns to European market with pop-up art installation, social media push, and exclusive stickers
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NewsSun World adds Autumncrisp marketers
Five companies join Sun World’s growing network to bring premium table grapes to more consumers worldwide
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ArticleAustralian avocado season kicks off with launch event in Malaysia
Shepard avocado crop opens 2025 season with Hass avocados expected in April
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ArticlePalms Vineyards to leverage new Sun World licence
Australian table grape grower-exporter hopes to leverage new licence as it delivers top quality fruit this season
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NewsAustralian banana campaign brings new energy to market
Australian Bananas’ latest promotional project aims to reach consumers across a number of different channels
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NewsSouth African apples return to Thailand after 16-year absence
The country’s apple exporters have said they are delighted to be back in Thailand, with the first fruit set to be unveiled this week
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NewsDole launches Exotic Selection Ataulfo mango across EMEA
Group says the mango offers “an unparalleled balance of sweetness and creaminess” to global and pan-European supply chains
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ArticleGoodness Grown and Premier Fresh Australia announce strategic partnership
Premier to market and distribute Goodness Grown’s glasshouse-grown tomatoes throughout Australia
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ArticleVanguard, Bloom Fresh and SHB Group partner on Indonesian Ivory promotion
Table grape leaders host series of tastings for the Peruvian-grown premium fruit
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ArticleSassy apples hit South African shelves
New Zealand-developed variety is lighting up South African stores as consumers are introduced to the apple’s ‘new zing’
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NewsNew grape marketing group to address demand shortfall
Frutas de Chile marketing director describes current situation as “unsustainable”
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NewsRedPop apples set to double production by 2028
Italian marketer Vog says it sees excellent opportunities for snack apple brand in Europe and Asia
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NewsFyffes recognised for environmental sustainability contribution
Group wins the ‘Sustainable Project of the Year: Agrifood’ 2025 award at the PwC Business Post Sustainable Business Awards in Dublin
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ArticleBTGA gears up for British Tomato Fortnight
The UK’s annual domestic tomato campaign is set to reach consumers of all ages
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ArticleCordoma builds high-flavour brand for Australian grapes
A new Sun World marketing licence will supplement Cordoma’s exotic brand as it aims to surprise and delight customers
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ArticleGolden Kings potato campaign aims to challenge consumer habits
Initiative sets out to educate consumers on newer varieties
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FeaturesVideo: VOG homes in on the range to grow demand
Head of marketing Hannes Tauber explains why success in the apple market means offering consumers a broad range of different products
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NewsMajority of Gen Z in UK ‘missing daily fruit and veg target’
New research from Picadeli reveals that 86 per cent of adults aged 18-29 are failing to reach the World Health Organisation’s recommended daily fresh produce intake
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ArticleZespri approves red-fleshed kiwifruit commercialisation in Italy
Approval comes as initial guidance for the 2025/26 season forecasts strong returns for growers
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NewsFresh Direct and City Harvest celebrate one million meals
The major milestone was announced during Food Waste Week, which is taking place on 17-23 March in the UK