All Marketing articles – Page 2
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ArticleSuccess of apricot packs brings category “back to life”
Pride of Prima launches second season in stores, doubling volumes year-on-year
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NewsPink Lady apples off to “flying start”
Apple producers in France are upbeat about the current season, with the new Pink Lady crop showing exceptional colour as harvesting continues
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CommentAmbrosia unveils new Spanish marketing campaign
Multi-channel campaign seeks to position Ambrosia as the ideal choice for the whole family
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AdvertorialDole launches raft of new products at CIIE
Leading global fruit brand exhibits at 7th China International Import Expo (CIIE), launching nine new products
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NewsChiquita knits together plan for Christmas jumper promo
Company’s festive campaign brings burst of yellow to holiday celebrations in North America
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ArticleFresh Facts 2024 reveals New Zealand’s fresh produce exports reach NZ$4.3bn
United Fresh partners with Plant & Food Research on annual New Zealand horticulture statistical handbook
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NewsNew Disney tie-in aims to boost kids’ consumption of fruit
Disney-branded mini apples and easy peelers are launching in Ocado this month
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NewsZespri’s pillbox packs return to retail shelves
Singapore retailers restock presentation packs, as marketer tackles decline in traditional post-dinner consumption
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ArticleShane Kingston named COO of T&G apples business
Kingston is promoted to chief operating officer of T&G Global’s apples business overseeing the entire value chain
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NewsUK seeks Danish advice on sustainable food policy
Following the success of Denmark’s National Plant-based Action Plan, a delegation from the country has been invited to Parliament to ascertain whether the UK could follow a similar path
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ArticleAsiafruit Knowledge Centre: Could Asia’s berry boom move beyond China?
A panel of experts discussed the rapidly growing category at Asiafruit Congress 2024 as the China-based berry industry prepares to penetrate surrounding markets
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ArticleMontague Farms set for strong stonefruit season with packhouse upgrade and new variety
Leading stonefruit grower-marketer to manage growing production with new Unitec line
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ArticleAsiafruit Knowledge Centre: Vietnam’s import market matures
Shifts in retail and consumer preferences open up new opportunities for fresh produce suppliers
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NewsZespri reports “best ever” season in Portugal
Kiwifruit brand also reveals pre-commercial trials of SunGold in Greece performed well despite hot summer conditions
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ArticleFrance’s INAO to launch campaign highlighting quality and origin marks
The national institute of origin and quality in France is set to promote signs identifying the quality and origin of produce to the general public for the first time
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CommentPromising carrot season in Egypt a boost for global markets
Egypt has emerged as a significant player in the global carrot market, becoming the third largest supplier of carrots to the EU in 2022/23, according to Khaled Alhabouny, operations director at Alhabouny Group
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ArticleYello apple back on the shelves
Consortia VOG and VIP expect good quality and consistent volumes of their yellow-skinned apple this season
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ArticleNobis Fruit Company sends first Ecuadorian blueberry shipment to Hong Kong
Ecuadorian company plans to increase export volume to multiple global markets in the coming year
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NewsBeeHero makes Time Best Inventions list
Precision pollination specialist has been named to Time’s List of the Best Inventions of 2024 in the agriculture category
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NewsUK leek campaign launched
Campaign will introduce budget friendly ways to cook with leeks and minimise waste