All Marketing articles – Page 14
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ArticleCrimson Snow apple volume overtakes Kiku for first time
As Kiku Variety Management celebrates 25 years in business, the success of this white-skinned variety points to a bright future for the club apple specialist
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NewsSunkist highlights start of California Star Ruby grapefruit season
National Display contest in the US this July will look to help retailers boost the grapefruit category by promoting flavour and health benefits
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ArticleBrand refresh signals new direction for Olympic Fruit
Company launches new website and movie inviting partners and customers to ‘Be part of the Olympic journey’
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AdvertorialNew varieties dominate Chilean table grape offering
Non-traditional varieties are forecast to make up more than 60 per cent of the industry’s total exports this season
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ArticleRockit launches partnership with Kung Fu Panda
Global campaign kicks off in mainland China, Taiwan and Hong Kong with digital and in-store activations and Kung Fu Panda packaging
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ArticleMOYA deadline approaches
Fresh produce marketers have until April 29 to enter Australasia’s premier award for marketing excellence
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NewsHortgro champions South African stonefruit in US
Industry body looks to ignite winter stonefruit demand in the US through consumer promotions
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ArticleMore Spanish regions sign up to stonefruit marketing campaign
From this year, cooperatives in Extremadura and Andalusia will join those from Murcia, Valencia, Aragón and Catalonia
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ArticleLooye intent on meeting the highest taste expectations
The high price point of Dutch producer Looye Kwekers’ premium tomatoes raises expectations, but the company’s commitment to delivering the best taste means consumers should never be disappointed
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NewsSocial media drive for Flash Gala in China and India
South African exporters of Flash Gala have reported on a successful 2024 campaign in the East, Middle East and Africa
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NewsAvocados from Mexico launches Cinco de Mayo campaign
Campaign looks to tap into increased interest in the fruit around the Cinco de Mayo celebration
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ArticleWoolworths officially launches across New Zealand
Retail giant replaces Countdown nationally with 191 stores
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AnalysisFruit Logistica: Avocados – the state of the market and data for optimised marketing
Dr Hans-Christoph Behr and Antonio Lizano studied avocado production, trade and more on day three of Fruit Logistica in Berlin
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ArticleSun World acts against fraudulent activity on TikTok
Sun World removes unauthorised content claiming association with the licensing company
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ArticleZespri’s 2024 China sales season underway
First shipment of Zespri kiwifruit arrives in China alongside launch of Kiwi Brothers mascots in country
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ArticleEarly start for Zespri as NZ kiwifruit arrives in Europe
Europe and North America director Steven Martina confirms plan for bigger marketing campaign this year as the company targets sale of around 70m trays in Europe
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ArticleRugby star to partner with First Fresh
Renee Holmes partners with First Fresh on social media campaign as part of two-year ambassadorship
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ArticleHoogstraten strawberries show benefits of working together
Whether it’s selecting the right strawberry varieties, marketing to consumers or overcoming challenges like climate change and high costs, Michiel Vermeiren, business unit manager fruit at Belgian cooperative Hoogstraten, sees cooperation as vital
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NewsInnocent champions fruit and vegetables
Smoothie specialist is aiming to inspire consumers with the power of fruit and veg
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ArticleSanLucar teams up with Galbani for picnic promotion
Premium cheese brand marketed alongside SanLucar tomatoes in German supermarkets