All Marketing articles – Page 13
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ArticleAsia Fruit Logistica announces speaker lineup for China Business Meet Up
Top names to share industry insights and updates at Shanghai event, which is co-hosted with three of China’s leading wholesale markets
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NewsDel Monte reveals Inside Out 2 campaign
Characters from the Disney and Pixar film will feature on stickers across select Del Monte products
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ArticleJazz Apple returns with new summer sampling campaign
Initiative is the brand’s first sampling tour since the pandemic
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ArticleTaste tops the agenda at Global Tomato Congress
The two-day event, taking place in The Hague, opened with an overview of the global tomato business and a focus on consumer preferences
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ArticleBig names on the programme for Festival of Fresh 2024
Trade body heads, industry leaders, top CEOs and sustainability specialists all on the bill at Festival of Fresh 2024
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ArticleAilimpo joins forces with Aprifel and Fruit Union for new marketing campaign
‘Good Move From Europe’ encourages Millennials and Generation Z to eat more healthily and be more active
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NewsShopper activiations to drive US blueberry sales
USHBC launches new retail shopper activations to boost blueberry sales, a programme that includes partnerships with over a dozen retailers nationwide
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ArticleAvocados Australia celebrates launch into India
Ambassador Brett Lee joins stakeholders at launch event in New Dehli
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ArticleColes launches recyclable paper packaging for mandarins
Coles replaces plastic net bags for Coles Unique Selection mandarins with recyclable paper alternative
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ArticleKissabel enjoys growth in Southern Hemisphere
The Australian campaign for Kissabel is set to continue until June to raise brand awareness, while efforts to expand the commercial window in Chile continue and South Africa prepares for the first tests in 2025
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NewsUSHBC announces pickleball partnership
US Highbush Blueberry Council and Major League Pickleball team up to increase blueberry consumption and fuel healthy, active lifestyles
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NewsOppy unveils proprietary blueberry varieties
Collaboration with G&M Farms sees the introduction of new pink blueberry brands Pink Cosmo and Hunkaberry
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ArticleE.E. Muir & Sons changes name to Muirs as part of brand update
Leading Australian family-owned agribusiness unveils new brand position ‘Grow Forward’
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ArticleRetail execs deny exploiting UK growers
Supermarket bosses defend retail-grower relationships at EFRA Committee inquiry
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ArticleUS mango market keeps on growing
The US mango market remains buoyant, in spite of recent supply problems, according to Dan Spellman, marketing director for the National Mango Board (NMB). “Compared to a year ago, mango supply and demand are showing promising signs of growth,” he says. “Despite the challenges posed by weather ...
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PodcastsFruitbox 105 · Dan Lepard, Food Writer
Chris and Dan discuss market segmentation and the opportunities for growers to diversify their businesses
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ArticleVeg Power’s ‘Growing To Love’ returns to UK schools
Tomato growing campaign designed to encourage primary school children to eat more veg relaunches this year with support from celebrities
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ArticleWSU runs online contest to name WA 64 apple
Naming contest part of wider rollout that will see variety reach growers in 2026 and retailers by 2029
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ArticleStage set for Asia Fruit Logistica’s China Business Meet Up
Trade visitors can register free for the Shanghai event, which includes a high-profile line-up of speakers and sponsors
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AdvertorialJoy Wing Mau Group attends Global Cherry Summit
Joy Wing Mau attends key event in Chile to join hands with leading players in promoting development of the cherry industry