All Marketing articles – Page 10
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ArticleDelayed start leads to positive finish for Darwin mango producers
Red Rich says well-timed rainfall and an organised packhouse turned the season around following a slow start
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ArticleConsistency key to category growth for Piñata Farms
Piñata Farms sees growth potential for Australia’s berry category, calling on industry to commit to higher quality fruit, improved cold chain processes and a better retail offering
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ArticleCPB uses tech to boost prune engagement
California Prune Board takes prune orchards to global audiences via virtual reality project
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ArticleAngus Soft Fruits marks 30 years at annual conference
Scotland’s leading berry supplier hosted its yearly conference this month, celebrating 30 years of business and assessing the best path forward for its growers and partners
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NewsFairtrade Fortnight drives up sales
Fairtrade sales in the UK outperformed the market during the 2024 incarnation of the annual campaign, according to the Fairtrade Foundation
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ArticleSaudi dates going mainstream in Europe
With consumption remaining relatively low across the continent, the potential growth for Saudi dates is huge, according to Yogi Geheniau of Dutch-Saudi collaboration Yogi & Yousef
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NewsTatayoyo wins award in Romania
Rijk Zwaan’s snack-sized pepper, the 2023 FLIA winner, has landed a best product prize in Romania
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NewsEC to co-fund 75 agri-food promotions
Campaigns are designed to enhance the competitiveness of the EU agri-food sector
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ArticleVeg Power backs LBC healthy eating campaign
The not-for-profit marketer shapes new radio campaign encouraging Brits to eat more veg
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NewsPrevar launches “new generation” of apples with GoodnessMe
GoodnessMe is the first commercial apple variety to offer double gene scab resistance, setting a “new standard” for apple cultivation, according to licensee Wouters Fruit
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NewsDole launches Irish-grown Honeycrunch under Grá brand
Company attempts to boost consumption of locally grown fruit with introduction of limited edition variety
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NewsMajor berry marketing campaign wins EU support
Group of Dutch and Belgian companies agree deal to promote the fruit to young adults in the Netherlands, Belgium and Germany
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NewsBFV and Dole China launch The Smurfs pear campaign
Dole officially debuted the Smurfs’ co-branded Truval Pear packaging at the CIIE Exhibition in Shanghai
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NewsKiku unveils new corporate identity Adema
Apple variety management company will focus on clubs, commodities and services to unlock value in the category
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ArticleKantar research shows growth in Zespri’s brand power
The kiwifruit company’s latest Kantar Brand Power report indicates the brand’s increasing strength in its core markets, as well as growing competition from other brands
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ArticleAsian markets can consume more cherries
China and other markets in Asia have the capacity to absorb surge in Chilean cherry volumes, says JWM Asia’s GM of trade, Danny Guo. But he cites quality control, channel diversification and targeted marketing as key to success
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ArticleAsiafruit Thailand edition out now
New issue includes Fresh Focus Cherry with in-depth coverage of key developments in the global cherry trade, plus features on Thailand, berries and more
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NewsWest Pak Avocado unveils bag programme
New series highlights the three key growing regions of California, Mexico and Colombia
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ArticleZespri aims to sell 93,000 tonnes of Northern Hemisphere kiwifruit
Marketer says it has targeted 26mn trays from its counter-seasonal programme, as new season gets underway
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ArticleFruitnet launches Fresh Produce Vietnam
Brand-new conference and expo event for Vietnam’s booming fresh produce business takes place in Ho Chi Minh City on 13-14 May