All Marketing articles
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NewsFairtrade Fortnight drives up sales
Fairtrade sales in the UK outperformed the market during the 2024 incarnation of the annual campaign, according to the Fairtrade Foundation
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ArticleSaudi dates going mainstream in Europe
With consumption remaining relatively low across the continent, the potential growth for Saudi dates is huge, according to Jochem Geheniau of Dutch-Saudi collaboration Yogi & Yousef
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NewsTatayoyo wins award in Romania
Rijk Zwaan’s snack-sized pepper, the 2023 FLIA winner, has landed a best product prize in Romania
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NewsEC to co-fund 75 agri-food promotions
Campaigns are designed to enhance the competitiveness of the EU agri-food sector
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ArticleVeg Power backs LBC healthy eating campaign
The not-for-profit marketer shapes new radio campaign encouraging Brits to eat more veg
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NewsPrevar launches “new generation” of apples with GoodnessMe
GoodnessMe is the first commercial apple variety to offer double gene scab resistance, setting a “new standard” for apple cultivation, according to licensee Wouters Fruit
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NewsDole launches Irish-grown Honeycrunch under Grá brand
Company attempts to boost consumption of locally grown fruit with introduction of limited edition variety
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NewsMajor berry marketing campaign wins EU support
Group of Dutch and Belgian companies agree deal to promote the fruit to young adults in the Netherlands, Belgium and Germany
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NewsBFV and Dole China launch The Smurfs pear campaign
Dole officially debuted the Smurfs’ co-branded Truval Pear packaging at the CIIE Exhibition in Shanghai
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NewsKiku unveils new corporate identity Adema
Apple variety management company will focus on clubs, commodities and services to unlock value in the category
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ArticleKantar research shows growth in Zespri’s brand power
The kiwifruit company’s latest Kantar Brand Power report indicates the brand’s increasing strength in its core markets, as well as growing competition from other brands
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ArticleAsian markets can consume more cherries
China and other markets in Asia have the capacity to absorb surge in Chilean cherry volumes, says JWM Asia’s GM of trade, Danny Guo. But he cites quality control, channel diversification and targeted marketing as key to success
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ArticleAsiafruit Thailand edition out now
New issue includes Fresh Focus Cherry with in-depth coverage of key developments in the global cherry trade, plus features on Thailand, berries and more
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NewsWest Pak Avocado unveils bag programme
New series highlights the three key growing regions of California, Mexico and Colombia
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ArticleZespri aims to sell 93,000 tonnes of Northern Hemisphere kiwifruit
Marketer says it has targeted 26mn trays from its counter-seasonal programme, as new season gets underway
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ArticleFruitnet launches Fresh Produce Vietnam
Brand-new conference and expo event for Vietnam’s booming fresh produce business takes place in Ho Chi Minh City on 13-14 May
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ArticleAvocados Australia signs A$300 mn purchase deal with Shanghai Huizhan Markets
Agreement one of several signed at CIIE in a bid to progress technical market access for Australian avocados into China
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ArticleKissabel Rouge hits the European market
The red-fleshed, red-skinned apple features in a full promotional programme in November and December
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ArticlePerfection Fresh introduces Mexican-grown Calypso mangoes to US market
Mangoes supplied to Whole Foods Market in Los Angeles in collaboration with Sonora-based grower Campos Borquez
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NewsOrganic supplier Brio extends Italian avocado season
Company says new production in Catania adds to its Sicilian volumes and will eventually supply market from October to March