Collaboration with G&M Farms sees the introduction of new pink blueberry brands Pink Cosmo and Hunkaberry
Oppy has announced that it has collaborated with G&M Farms to introduce two exclusive proprietary blueberry varieties, Pink Cosmo and Hunkaberry.
Both varieties were developed by horticulture professor Dr Scott NeSmith of the University of Georgia and grown by G&M Farms in Fresno County, California.
“It’s been a collaborative effort to develop these exceptionally unique products that will differentiate the category,” said Tim Crane, Oppy’s category manager for blueberries. “Our marketing crew had a blast developing these brands, creating unique packs that deliver a sense of fun and intrigue to ignite trial — making them a stand-out in the berry aisle.”
Pink Cosmo was described as offering a ”blend of classic blueberry taste with bright floral notes, peachy sweetness and a hint of fizz”.
The variety has a pink hue and it will make its seasonal debut at the end of May.
Hunkaberry features an “exceptionally large” size of over 18mm and is harvesting early May through June.
“We couldn’t be more thrilled about the opportunity to showcase two incredible items to our retail partners alongside Oppy,” said G&M Farms owner Greg Willems. “This collaboration represents years of experimentation and a longstanding relationship between our teams.”
Both varieties offer a brix level of 18+, with Pink Cosmo available in 4.4oz clamshells and Hunkaberry in 9.8oz packs.
”This announcement represents a significant advancement in Oppy’s berry programme, further enhancing its diverse portfolio with offerings that cater to the evolving preferences of consumers worldwide,” Oppy stated.
