Personal-sized pineapple landed the ’Overall Food Innovation of the Year’ title at the 2024 Mindful Awards
Fresh Del Monte Produce has announced that it recently won ’Overall Food Innovation of the Year’ at the 2024 Mindful Awards, for the company’s new Precious Honeyglow pineapple.
The group described Precious Honeyglow as an ”innovative personal-size fresh pineapple that weighs less than two pounds and offers an extra sweet taste and radiant golden hue”.
The Mindful Awards is an independent award programme recognising conscious consumer packaged goods (CPG) companies and products.
According to the organisation, its mission is to honour CPG companies and products that offer healthier choices with an environmental and social consciousness in mind.
The Precious Honeyglow pineapple was selected from thousands of nominations worldwide, across various categories, including snacks, food, beverages, supplements, home products, and more.
“Our product development is focused on offering convenient and enjoyable ways for consumers to incorporate fresh fruits and vegetables into their daily routines – but we also have a major emphasis on sustainability and eliminating food waste,” said Melissa Mackay, Fresh Del Monte’s vice-president of marketing in North America.
“We are honoured to win the 2024 Mindful Award for Precious Honeyglow pineapples because it represents our commitment to quality, innovation and sustainability.”
Del Monte said Precious Honeyglow was the most compact pineapple in its history, weighing between 1.5 and 2 pounds, about half the average weight of a full size traditional fresh pineapple.
The pineapple was designed to offer consumers more choice in the variety and size of their fresh pineapple, to suit taste preferences and reduce food waste, it added.
