The new design, which will significantly improve quality for customers, has been developed after several years of trials. It works by using a unique combination of UV light treatment and improved packaging film to extend freshness for customers – without any compromise on quality or flavour. There has been no change to the volume of packaging used with the product. In recent years avocados have grown in popularity, with demand at Tesco up by more than 10 per cent in the last year as it’s become a breakfast staple and healthy eating sensation.
Tesco avocado expert Mike Corbett said: “Avocados have recently soared in popularity as a healthy snacking food but frustratingly, once ripe, they can deteriorate fairly quickly. This fantastic new packaging will help cut down on food waste by offering customers up to an extra two days of storage time.”
The avocados will go on sale in 1300 Tesco stores and will be sold in a ‘ripe and ready to eat’ twin pack format, priced at £1.89. The new packaging has been developed by Tesco supplier and fruit and vegetable importers Greencell who specialise in supplying avocados.
