Asia’s fast-growing fresh produce markets have a strong appetite for premium brands, and you can look forward to taking in a wide range of offerings at next month’s ASIA FRUIT LOGISTICA.
Asia’s premier fresh fruit and vegetable trade show and information hub returns to Hong Kong’s AsiaWorld-Expo on 4-6 September, with exhibitors from some 42 different countries & region ready to showcase their product and services.
Quality and consistency are key to success for fresh produce brands, but novelty and convenience will also be a theme of this year’s offerings at ASIA FRUIT LOGISTICA.
T&G Global, which is exhibiting together with BayWa, will promote its premium apple brands Jazz and Envy, alongside its latest offering – Jazz Snackers, a sweet and crunchy smaller apple designed as a snack. Launched in several key Asian markets in June to “supercharge sales of smaller apples”, Jazz Snackers are sold in fun-sized pre-packs featuring Jazz cartoon characters with a focus on children and families, according to T&G Global’s director of category and marketing Jodi Reddell.
Another New Zealand-bred apple variety – Dazzle – will have its own stand at ASIA FRUIT LOGISTICA for the first time this year. “Last year, Dazzle apples were introduced to ASIA FRUIT LOGISTICA by some of the licensed marketers, but now that we have commercial quantities of fruit available from New Zealand, we will have an increased presence at the show,” said Steve Potbury, manager of Dazzle’s master licensee Fruitcraft.
Dazzle apples are “ideally suited to Asian markets”, according to Potbury. “They are sweet, red, crisp and juicy with hints of watermelon and grape flavours.”
While apple brands will be in the spotlight, citrus brands will also feature prominently. Global group Capespan will once again showcase Outspan Gems, its soft citrus brand launched at ASIA FRUIT LOGISTICA last year, alongside its established Cape and Outspan brands.
ClemenGold, the registered trademark for a premium selection of Nadorcott mandarins that adheres to strict quality standards, will also be exhibiting at the show. “Our company is ideally positioned to match the growing global demand for premium soft citrus,” said Charlene Ni¬euwoudt, brand specialist at ANB Produce and Marketing, the commercialisation and marketing arm of South Africa-based ANB Investments Group, which owns the ClemenGold brand. “ClemenGold has found favour with various establishments and consumers in China over the past few years.”
ASIA FRUIT LOGISTICA will feature around 30 national & regional pavilions this year, bringing together an unprecedented range of product and services from around the world, and making it easy to meet leading trading partners in dedicated areas of the show floor.
A wide range of products, technologies and services will make their Asia or global premiere at this year’s ASIA FRUIT LOGISTICA. SPOTLIGHT – a new feature on the ASIA FRUIT LOGISTICA website – profiles a range of the products being launched or exhibited for the first time at the show, giving you a useful at-a-glance guide.
