Netherlands-based fresh produce marketer Zon has teamed up with television channel 24Kitchen to raise awareness of five different types of fruit and vegetable as well as increasing its own profile among Dutch consumers.
During a 20-week series due to start in week 21, the company will supply products for use in a programme called Verstips (Fresh Tips), which will offer viewers a quick burst of inspiration for a tasty, healthy recipe.
Products set to be used in the programme include celeriac, fennel, leeks, peppers and blueberries, with Zon's role in supplying those items due to be highlighted during the course of the show.
In the space of just a few minutes, renowned chef Bianca Janssen, who hails from Limburg in the south of the Netherlands, will explain how to prepare a delicious meal.
The products will also feature on the 24Kitchen website, digital magazine and newsletter.
