In the North American market, kiwifruit marketer Zespri is currently engaged in a whole host of promotional activities.
The company recently launched numerous back-to-school promotions, from retail programmes to the sponsorship of events.
According to Zespri, Canada’s largest retail group, Loblaws, is undertaking a merchandising and demonstration programme in 100 stores, while Whole Foods is persevering with two region-wide demonstration programmes for Zespri Green Organic kiwifruit.
In addition, Zespri revealed that it has launched a “trial snack pack programme” with healthy eating outlet the Grain Station, which has three stores in Newark Airport, New Jersey.
Zespri also just selected the winner of its Lunch 2.0 contest, an online competition for the best children’s packed lunch recipe using Zespri kiwifruit. The winning recipe was Coco-Kiwi Mango Salsa with Cinnamon Crisps.
