Zespri has donated over US$20,000 to the children’s health charities that participated in the group’s Kiwifruit for Kids campaign, which sought to raise money and awareness for the childhood obesity epidemic in the US.
The initiative has been so successful that Zespri is now examining the possibility of expanding the campaign into other international markets, the company revealed in a press release.
Crossroads from the US northeast region won top prize, walking away with US$10,000 after accruing 26,088 points on the online game, followed by second place winner, C.H.O.I.C.E.S. from Atlanta, which won US$5000, while the remaining four charities received US$1500 for participating.
Zespri’s said its online initiative brought six children’s health non-profits to the forefront, explaining their missions and why it is important for children to eat healthy and have active lifestyles.
“Everyone around the nation had a chance to play the Kiwifruit for Kids Facebook application to raise money for the charity of his or her choice,” Zespri said in the press release.
“We are so fortunate to have had this opportunity offered to us by Zespri,” added Deb Landry, founder of Crossroads, the winner of the US$10,000.
“With this money, we’ll be producing a film that focuses on childhood obesity and health, using Miss Collegiate America, Shannon Folsom’s story as the focal point of the film. We’re happy that Zespri created this campaign, supporting a great cause and raising awareness around the epidemic.”
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