Global kiwifruit marketer Zespri is placing newly designed point-of-sale display stands (or shippers) in stores throughout North America to engage with consumers in a “meaningful and unprecedented way”, according to a press release from the organisation.
The so-called shippers feature QR codes which shoppers can scan with their smartphones to take them to Zespri’s website in order to learn more about the kiwifruit brand.
Consumers may also read about creative kiwifruit recipes and nutritional information, as well as Zespri’s growers and sustainability practices, the group said.
Besides the QR codes, Zespri’s new shippers also feature front drawers in which consumers can find complimentary recipe cards and Spifes – a half spoon half knife, which allows consumers to eat kiwifruit on the go and with ease.
“Zespri continues to develop ways to educate and engage both the trade and consumers,” explained Michele Hoard, marketing director for Zespri North America.
“We are excited to be able to bring cutting edge technology that engages consumers with tools they are already using to learn about Zespri’s local growers, its commitment to sustainability, community involvement, while providing helpful tips and recipes.”
By creating an engaging, informative, and helpful experience for shoppers at the point-of-sale, Zespri is reaching out to consumers in a memorable and helpful way, the company said.
Zespri shippers are available for Green, Gold, and Organic kiwifruit, as well as a version in Chinese.
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