Westfalia sets out sustainability stall at Fruit Attraction

Avocado-based paper and packaging made from 25-30 per cent avocado waste and a non-destructive fruit tester will be among the pioneering technologies that Westfalia Fruit will showcase at next month’s Fruit Attraction trade fair in Madrid to demonstrate its commitment to sustainable agriculture.

Visitors to the company’s stand will be able to see an on-site demonstration of its latest inspection technology, developed in partnership with Neolithics. The non-destructive fruit testing solution uses advanced hyperspectral imaging for real-time analysis and grading without damaging the avocados.

“Integrated into production environments, this system improves efficiency, reduces food waste compared to manual methods, and ensures consistent quality,” Westfalia said.

The company will also introduce its newest avocado-based paper and packaging, made from 25-30 per cent avocado waste. While recycled paper and cardboard are sustainable, repeated recycling degrades fibres, requires new materials to maintain quality.

Westfalia addresses this challenge by using cellulose fibres and starch from avocado skins and seeds, reducing reliance on virgin wood fibres and lowering the carbon footprint. Visitors to the Westfalia Fruit stand can get a taste of this first-hand, as a live artist will be drawing caricatures on the avocado-based paper.

With a core focus on carbon management, water conservation, and biodiversity, Westfalia Fruit will also showcase how it seeks to lead the way in sustainable agriculture, raising the flag for the UN’s Sustainable Development Goals (SDGs) across its global operations.

“To find out more about the latest inspection technology, sustainable packaging, or the caricatures being sketched on avocado-based paper, make sure to visit stand 10E12 – Pavilion P10. Discover how 75 years of passion, innovation, and sustainability are shaping the avocado industry’s next chapter. Come for the avocados – stay for the future,” the company said.