The move strengthens Westfalia’s value-added business in Europe and aligns with its growth strategy
Westfalia Fruit has completed the acquisition of Syros, a Belgian-based manufacturer of avocado products serving the European food and service industry as well as retail sectors.
For over 30 years, Syros has been producing high-quality avocado-based products for major European supermarkets, restaurant chains and meal box companies.
It supplies both private label and branded products with a focus on convenient, healthy and sustainable food solutions.
Across its portfolio, which contains a wide range of guacamole varieties, there is a strong emphasis on the health and nutritional benefits of avocados.
“This acquisition strengthens our value-added business in Europe and aligns perfectly with our growth strategy,” said Wim Destoop, regional president Europe at Westfalia Fruit.
”Syros has been a trusted partner for many years, with Westfalia supplying a high percentage of their raw materials.
”Their commitment to quality and sustainability mirrors our own values, making this a natural next step for both companies,” Destoop noted.
Westfalia said that the integration with Syros would enhance its presence in the European market while maintaining the high standards both organisations were known for.
“For three decades, Syros has focused on ‘making food happen’ by providing flavourful, high-quality food in a sustainable way,” Pieter Casneuf, CEO of Syros.
”Joining Westfalia, with whom we have worked together already for many years, will enable us to continue this mission with even greater capabilities and reach.”
Syros’s operations and brands, including the professional market brand Syros and consumer market brand Wonky, will now become part of Westfalia.
The acquisition also includes a significant private label development enterprise, which revolves around creating innovative concepts and recipes tailored to client requirements.
