Group to unveil new programme that it says ensures a year-round supply of premium avocados and offers personalised experiences for customers
California-based West Pak Avocado has announced that it will launch its AVO360 programme at the Global Floral and Produce Show, which takes place in Atlanta on 17-19 October.
According to West Pak, the full-service programme is a commitment to excellence that ensures year-round supply of premium avocados, and offers personalised avocado experiences for its customers worldwide.
“The AVO360 programme builds upon West Pak’s long-standing dedication to providing the absolute best fruit quality and service level for our customers to support their avocado category through every season,” said West Pak Avocado CEO Mario Pacheco.
“We are proud to call ourselves customer-obsessed and work hard to cater to our customers’ specific yet diverse needs with best-in-class service and customised avocado experiences that help drive sales.”
The company’s AVO360 programme is designed to empower customers with impactful, personalised, and branded avocado packaging, including new regional bags, heart-healthy brands, and certified organics, it noted.
It also provided a ”seamless user experience”, complete with an AVO360 Resource Center for educational, marketing, and merchandising support, all tailored to meet the needs of retail and foodservice customers across the globe.
“Our team of avo experts always looks forward to working with existing customers and meeting new ones at the Global Floral and Produce Show,” said West Pak Avocado vice president of sales and business development Joe Nava.
“This year, we are especially excited to kick off the AVO360 programme and share West Pak’s new branded bags, including those highlighting the rich culture of our various sourcing regions.”
