Well Pict Berries is launching its new 'Well Pictures' 2012 berry promotion, encouraging retailers to take photographs of their best Well Pict berry displays with smartphones and then either post them to facebook.com/wellpictberries or e-mail them to julie@wellpict.com.
Retailers are being encouraged to take photos anywhere they see, use, or sell Well Pict berries, with each photo e-mailed or posted on Well Pict's facebook page eligible to win prizes. Photos may even be chosen as the best Well Picture, and could be featured in a future Well Pict Berries advert.
To add to the berry fun, Well Pict is also encouraging consumers to get involved, offering them the chance to win their own prizes by posting pictures on Facebook.
'It's not surprising that Well Pict Berries are so picture-worthy,' the group said. 'Well Pict has been in the berry business for over 30 years. And in that time, they've been constantly striving to improve upon perfection.
'Using old-fashioned crossbreeding methods (no GMO!), Well Pict's varieties are bred for superior flavour, aroma, appearance and more subtle characteristics like how they perform in the climates of different growing regions,' Well Pict added. 'This allows Well Pict to fine-tune their regional harvest times to ensure the maximum possible availability at any time of year.'
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