Italian apple association VOG has unveiled a new website available to showcase its 5,600 apple growers in South Tyrol.
Thewebsite carries information on the 16 apple varieties that make up the VOG product range, all of them clearly displayed in the corresponding section of the site.
In addition, the eight brands marketed by theassociation, ranging from the blue label of Marlene to the pink heart of Pink Lady, are displayed.
The cooperatives section, meanwhile, presents the16 businesses that make up VOG, with an overview of their apple offering, history, contact details and members.
VOG recently reorganised its entire structure, grouping its 16 member cooperatives into four pools in order to achieve better coordination of suppy to its various international customers.
VOG director Gerhard Dichgans said: 'Creating a comprehensive and accessible site wasa necessity for us, but also a great opportunity.
'Compared to our old platform, we now boast a much more in-depth web space, a valid tool for engaging with customers, shareholders and all our stakeholders.'
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