Italian apple consortium VOG has announced that it is undertaking a number of promotional activities for Marlene apples in the Netherlands and Belgium, to increase both brand penetration and familiarity.
From January through until the end of February, a series of initiatives aimed at sector operators and consumers has been planned by the consortium in a bid to sustain sales of its apples in the two markets.
To attract consumers to Marlene apples, an intensive advertising campaign has been launched across national media, VOG said, both online and offline to increase general brand awareness.
Meanwhile, the consortium has said that distributors and retailers interested in buying Marlene apples will have incentives on offer, with a series of prizes ranging from t-shirts and aprons to retail display units, bicycles and Apple i-Pads. Retailers will also receive free display material to be mounted in-store, highlighting the presence of the apples.
'Holland and Belgium are two highly interesting markets,' said Gerhard Dichgans, director of the VOG consortium. 'Our turnover there is steadily growing, thanks to our collaboration initiatives with various distributors and to consumers' appreciation of our range of products.'
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