Italian fresh produce marketer Valfrutta Fresco has launched a number of new plastic utensils designed to make cutting and peeling fruits such as kiwifruit and oranges easier for consumers.
Patented and developed exclusively on behalf of the company, the designer items are made of coloured, food-grade plastic in the shape of the Valfrutta logo and, as such, will be used to promote the company as it bids to encourage increased consumption of its range of fresh produce items.
'Initially, the range will include a practical kiwifruit slicer that also incorporates a spoon, and an orange peeler, both of which are designed to make it easier to consume fruit,' commented Stefano Soli, commercial director of Valfrutta.
The tools will be distributed in clear plastic packs and an explanatory leaflet at promotional events organised by Valfrutta during the coming months.
Other designs are due to be added to the range, with a special collector's container for all of the utensils due to be unveiled later in the year.
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