To kick off the 14th year of the US Department of Agriculture (USDA) proclaiming December to be National Pear Month, Pear Bureau Northwest/USA Pears is again implementing promotional efforts on a global scale.
On 1 December, World Pear Day festivities around the world will give consumers the chance to engage with pears in person and online through samples, games, prizes and more.
According to the organisation, there will be opportunities to connect with pear lovers from all over the world by visiting USA Pears on social media (Instagram, Twitter, Facebook) and using and following the #WorldPearDay hashtag.
Beginning at 2PM local time in New Zealand, people will be able to taste a variety of US-grown pears via pop-up sampling events in more than 24 countries including India, UAE, Brazil and Mexico for 24 hours of continuous sampling and promotion of USA Pears.
In North America alone, there will be nearly 500 sampling events and the day will conclude in Leavenworth, Washington at the annual Christmas Tree Lighting Festival.
Kevin Moffitt, President and CEO of Pear Bureau Northwest, sees the event as an effective way to connect directly with consumers.
'USA Pears is once again promoting World Pear Day to kick off National Pear Month in December. In its third year, we see the event as an entertaining and compelling activity raising pear enthusiasm and consumer engagement worldwide at the pinnacle of the pear season.'
