The US retail industry’s 24th-largest supermarket operator Harris Teeter is launching a campaign designed to bring more salad bars to US schools located in the Harris Teeter market communities in a bid to support the Let’s Move Salad Bars to Schools initiative.
In partnership with the United Fresh Produce Association Foundation, Fresh Express and nine additional fresh produce suppliers, Harris Teeter will donate salad bars to at least 10 schools.
These salad bars will benefit more than 5,000 students by providing them a healthy lunch option filled with fresh produce, according to a press release from the retailer.
The salad bar donations will be made possible by the contributions of the following companies/individuals: Harris Teeter shoppers, Chiquita Brands, Alpine Fresh, Modern Mushrooms, Monterey Mushrooms, California Giant Berry Farms, Apio, Wholly Guacamole, National Mango Board, National Watermelon Promotion Board, Marie’s Dressings and Harris Teeter.
Harris Teeter shoppers will also have the opportunity to bring salad bars to schools by donating US$5 each through a Text-to-Donate campaign.
Fresh Express, the US industry leader in providing consumers with fresh, healthy, convenient ready-to-eat salads, leafy greens, vegetables and fruits, will match shopper donations up to US$15,000.
In addition to raising funds for Let’s Move Salad Bars to Schools, shoppers will find Harris Teeter’s Healthy Lunch 101 – a produce guide providing parents with tips on how to pack more fruits and vegetables into their children’s lunches.
Promotional materials and information will be found in all Harris Teeter stores from 19 August through 15 September.
Harris Teeter is a regional US grocery chain with sales of US$4.29bn and approximately 25,000 employees.
The company operates stores in North Carolina, South Carolina, Virginia, Georgia, Tennessee, Maryland, Delaware, Florida and the District of Columbia.
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