The United Fresh Produce Association has launched a new website, designed to provide information on fresh fruit and vegetable products, business tools and technology information.
The virtual marketplace, located at www.allthingsproduce.com, was unveiled at Fruit Logistica 2010, which is taking place in Berlin, Germany, on 3 February.
According to the group, the new site is free to use, with United Fresh members getting a free basic listing, although expanded information could cost between US$500 and US$1,500, The Packer reported.
John Toner, vice president of convention and industry relations at United Fresh, told the publication that the site should interest European companies and internet users who wanted to find suppliers or business partners in North America.
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