A new mobile application (app) has been made available for download by the United Fresh Produce Association ahead of United Fresh 2010, the annual convention and expo which takes place in Las Vegas on 20-23 April.
The app features convention schedules, exhibitor information and product listings, as well as convention news and customised content for each of the United Fresh market segments – fresh-cut processor, grower-shipper, retail-foodservice and wholesaler-distributor.
'The launch of this app and mobile website represents a new dimension in our trade shows and a bold step forward in the way attendees experience all that the United Fresh show has to offer,' said Ray Gilmer, vice-president of communications for United Fresh. 'The app is just the latest innovation from United Fresh to specifically serve each segment of the produce industry.
'Convention attendees can have customised, updated content available on their mobile devices, alerting them to new products and exhibitors, programming and news that directly benefits their businesses,' he added.
Visitors to the Apple iTunes store can download the app for free of charge, while users of Blackberry phones and other internet-capable devices can visit unitedfresh.org to experience the same customised features.
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