UGPBAN, the union of banana grower associations of Guadeloupe and Martinique, is targeting French children with the launch of a new contest.
Dubbed 'banana clone', this contest will be online until the end of January and offers players the chance to win an Xbox 360 computer console and Kinect.
To enter the contest, participants are asked to design their own banana clone online, before posting it on the company's Facebook site.
UGPBAN has promoted the competition in a newsletter to its 15,000 contacts, as well as via an Adwords Google campaign.
This promotional effort forms part of the group's collaboration with publishing firm Play Bac, a specialist in children's games and publications.
