Tops Markets has teamed with New York state-based health plan Independent Health to offer incentives to consumers purchasing fresh fruit and vegetables.
Those members of the health plan will be offered a nutrition benefit as part of their coverage, receiving money-back rewards for buying fresh fruit and vegetables.
The nutrition benefit will be available exclusively to Independent Health members and will come into force on 1 January next year, Progressive Grocer reported.
“Diet and exercise are key contributors to wellness and good health,” said Independent Health managing director, president and CEO Michael Cropp. 'Providing easier access to healthy eating and better nutrition is one of the many tools Independent Health offers our members to help them become more engaged in their health and develop sustainable fitness and lifestyle behaviours.”
