Almeria-based Protected Geographical Indicator (PGI) organisation Tomate La Cañada Níjar has launched a new promotional campaign for its members’ products, featuring a superhero called Tomatoman.
The campaign will be highlighted at the regulator’s stand at this year’s Fruit Logistica and will promote the taste and nutritional benefits of eating the Almeria-grown tomatoes.
Francisco López Martínez, president of Tomate La Cañada Níjar, said one of the objectives of the promotion was to open new markets to the group’s exports.
“We are aiming to position Tomate La Cañada Níjar in our target markets using a distinctive and easily recognisable image that will promote the qualities of our products,” he explained.
Tomate La Cañada Níjar was created in 2007 by five leading tomato producers – Casur, SAT Costa de Níjar, Vegacañada, Agrupalmería and Agroponiente Níjar. The PGI’s numbers were swelled during 2008 by the arrival of fellow Almería-based tomato growers Parque Natural, and Coprohníjar.
