Company had opted not to apply for subsidies after 2016, but recently rejoined a scheme managed by Dutch body RVO
Dutch marketer The Greenery is to benefit from new subsidy funding, after it received official approval from the Netherlands Enterprise Agency (RVO) for its operational plan under an investment programme called SIG&F 2025.
The programme, whose full name is Sectoral Intervention in Fruit and Vegetables, falls under the European Union’s common agricultural policy and replaced an older scheme that was part of Brussels’ Common Market Organisation.
Some of the Netherlands’ major fresh produce suppliers, including The Greenery and Zon, took a break from the scheme a few years ago, but have since rejoined.
Fruitnet understands that The Greenery itself has not applied for such funding since 2016, mainly due to the administrative burden involved and the various requirements for growers.
In 2024, however, as the company continued to refocus on its Dutch growers’ core business, a decision was made to reapply.
“This approval enables us to apply for targeted subsidies and realise innovative, sustainable projects within the fresh produce sector,” said a spokesperson for The Greenery.
“This strengthens [our] position and [that of our] growers in a highly dynamic and competitive fresh produce market. And it contributes to the sustainable supply of fruit and vegetables.”
