Texas-based Winter Sweetz grapefruit, owned by Lone Star Citrus, has announced that it enjoyed an 'incredibly successful' season thanks to its combined sales and marketing efforts promoting the Texas Red grapefruit variety.
Committed to changing the perception that grapefruit has to be eaten cut in half with sugar on top to taste good, Winter Sweetz has prioritised its strategic marketing plan since its inception in 2015 by offering helpful and inspiring content that educates and showcases the potential fresh Texas Red grapefruit has to offer.
Most recently, the brand hosted its 12 Dayz of Sweetz promotion in December, which unlocked a new prize on Facebook every day for 12 days to encourage active engagement with the brand on social media.
In only 12 days, Winter Sweetz earned more than 4,500 new and qualified brand advocates to nurture and engage with throughout the year.
“We’re fully committed to continuing to grow our marketing efforts because we want people across the country to experience what we know to be true – that Texas Red grapefruit truly is the sweetest and most delicious,” said April Flowers, director of marketing at Winter Sweetz.
“Our sales and marketing teams work hand-in-hand to ensure that our retail partners are supported by our marketing efforts in order to get shoppers into their stores, and we’re seeing the results of that as we sell out every year with increased demand,' she added.
