According to the latest sales data from Tesco, UK consumers are beginning to return to premium and ethical food ranges, which the retailer says is “one of the clearest signals yet that consumers are feeling more confident about their own household finances”.
Tesco revealed that its Finest, organics and Fairtrade ranges were all returning to growth in the UK after it reviewed its range and introduced better offers.
Fairtrade produce has since increased by 15 per cent in the last year, while organic produce is up 52 per cent since November, the retailer said.
Senior marketing manager Stephanie Stewart commented: “While it’s too early to say that we are seeing the green shoots of recovery from the recession, rising demand for our ethical and premium food brands are offering optimistic signs.”
