Philadelphia-based importer and distributor Unifrutti has changed its name to Tastyfrutti International as part of a major corporate rebranding.
The company said in a statement that the new identity would satisfy all of the existing expectations of the original name, while simultaneously moving the brand forward to acknowledge its advancement, maturity and alacrity.
“Our brand enhancement is more than just a name and logo makeover –it is a reflection of our company’s continued commitment to our trusted client relationships,” said founder and CEO Andreas Economou.
“Our focus on conducting business with integrity and delivering premium products and service will in no way be affected.”
The company has already begun incorporating the new branding and is set to complete the transition in July.
“For more than 32 years we have sought to bring value to our customers by providing exceptional service and safe, high quality produce at a competitive price,” Economou said.
“As a company, we work to ensure profitable grower returns to sustain seamless supply as well as continual category growth. We are proud of our accomplishments and are committed to becoming an even better partner for the future.”
Founded in 1984 by the Unifrutti group, Tastyfrutti is a major importer and domestic shipper of fresh fruit, with distribution throughout the US and Canada.
