The UK’s leading sweet potato grower and importer Scott Farms International has hit the roads with its award-winning Love Sweet Potatoes consumer campaign.
As part of its ongoing initiative to educate the consumer about sweet potatoes, the company has invested in taking its message to the country’s roads, with branding now seen on three vehicles belonging to fresh produce distributor Spiers & Hartwell.
'We are delighted to take the Love Sweet Potatoes campaign onto our nation's highways,' said Scott Farms CEO Stan Smith. 'The livery looks absolutely fabulous and we believe this will continue to help create awareness of the humble sweet potato. We are pleased to continue this long-term relationship with Spiers & Hartwell which like Scott Farms is a business of generations.'
Scott Farms International, which has been in operation for six years, last year launched its Love Sweet Potatoes campaign to educate the consumer on the nutritious vegetable for the benefit of the whole industry. As a result the company has seen growth in the import of sweet potatoes into the UK and continental Europe and is now looking further afield.
