Avocados From Mexico (AFM) has announced that it will join the ranks of top advertisers during the Super Bowl in 2015, becoming the first fresh produce brand to broadcast an advert during the biggest American professional sporting event of the year on Sunday 1 February.
The 30-second television spot will remain under wraps until it debuts at the end of the first quarter, AFM noted, making it the first time fresh produce will have shared the screen with some of the biggest brands in the country.
Havas Media secured the Big Game spot, along with supporting NBC properties to surround the debut of the ad, including Pre-Game, The Today Show and NBCSN.
Along with the advert's debut, Avocados From Mexico will launch a social media engagement programme that will get game-watchers in the Mexican spirit, and will increase awareness that Avocados from Mexico are always in season and pair perfectly with their football celebrations.
In January 2014, 70m lbs. of avocados were consumed in the US, most of which were imported from Mexico, the only avocados available all year round.
According to Alvaro Luque, president of Avocados From Mexico, the Big Game is the perfect event to showcase the nutritional value and snacking options provided by Mexican-grown avocados, which are available year-round.
He noted that in January and February 2015, the amount of avocados imported to the US is expected to be more than 285m pounds – continuing a rise over the last ten years.
Also, by showcasing avocados on the highest-rated commercial viewing event of the year, Avocados From Mexico will continue the purchase momentum of avocados well in to the new year.
“Avocados From Mexico is proud to be the first produce supplier to have an advertisement featured during the most popular event of the year,” noted Luque. “We are excited to be advertising during the ‘Big Game’, but more importantly, we’re committed to giving consumers a nutritious way to enjoy game-time, and anytime snacking. This ad continues the trend toward good for you choices advertised in a big way, and we’re thrilled to be a part of that important shift.”
