Sunkist Growers is offering shoppers in the US the chance to demonstrate the versatility of its lemons by launching a new online marketing campaign.
The new online video contest encourages lemon fans to upload a 1-2 minute video to the Sunkist website featuring their unique lemon tips, for the chance to win csah prizes, free coupons and more.
'Growing lemons for over 100 years, Sunkist has heard a lot of fresh lemon tips,' said Gina Widjaja, advertising and pr manager at Sunkist. 'However, we're continually impressed by new ideas on how to squeeze the most out of a freshlemon. This contest puts a fun spotlight on why fresh lemons are so much more than garnish.'
The competition runs from 1 August to 31 August, with final judging to be determined based on entertainment value, originality and production value, and a grand prize of US$5,000 in cash while five runners-up receive US$1,000 in cash.
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