Andalusian growers are delighted with the success of the first three months of their We Care, You Enjoy campaign in the German fresh produce market.
Organised by Hortyfruta, which represents 92 per cent of output in the region and groups together more 100 companies producing salads and melons, the campaign has been fronted by German actress Esther Schweins.
She has appeared on peak-time television several times highlighting the production methods, safety, quality and culinary uses of the region’s products to audiences of up to 500,000 at a time.
Schweins is also playing an important role in the online campaign targeting Germany and Austria and blogs on a variety of food and lifestyle topics on wecareyouenjoy.eu to promote the Spanish products and featuring on the campaign’s Twitter, Facebook Google+ and YouTube sites.
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