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In the US, Stemilt Growers has announced that it is teaming up with the near-6,000 US Department of Agriculture (USDA) partners to make 8 March 2012 'What’s on MyPlate?' Day, to heighten public awareness of the importance of choosing foods for a healthy meal.

According to the group, it is committed to promoting a diet that reflects the latest recommendations in the 2010 Dietary Guidelines for Americans and highlights the message behind the new MyPlate food icon.

The MyPlate icon, unveiled last summer, is the new USDA food graphic replacing MyPyramid, designed to be a visual cue to remind consumers to make healthful food choices. It supports the 2010 Dietary Guidelines for Americans, features the five food groups (fruits, vegetables, grains, protein, and dairy), and points users to ChooseMyPlate.gov to learn about and apply the Guidelines for themselves.

The goal of “What’s on MyPlate?” Day is to create nationwide attention by using the outreach strength of social networks such as blogs, Twitter, LinkedIn, and Facebook, to promote MyPlate and its related messages and resources like the new SuperTracker and the ChooseMyPlate.gov website, empowering consumers with the how-tos to build healthier plates.