Stemilt Growers is kicking off its 50th year with the introduction of a retro anniversary carton for apples.
The new carton follows the company's original design – a white box adorned with the Stemilt logo and ladybird – but keeps the World Famous Fruit tagline with the company logo and adds a special 50th year emblem.
According to Stemilt marketing director Roger Pepperl, the apple anniversary carton will start showing up at retail in the next two weeks.
In addition to the white box, there is a blue and a red version for other grades. The company plans to use the 50th anniversary emblem with its traditional white box for cherries this summer, and will have a retro pear label to match the 50th year look beginning in August.
“The anniversary carton series is just one way we will be celebrating this milestone in 2014,” said Pepperl. “The 50-year emblem, designed in-house, will appear throughout our marketing efforts, including cartons, collateral, website, and more.”
