Solarelli, the premium fresh produce brand marketed by leading Italian company Apofruit, has returned to the country's television screens with a new advertising campaign backed, for the first time, by promotional announcements on the radio.
The campaign, which involves a new advertisement featuring the well-known Solarelli character Armando the fruit-seller, is being shown on the Rai television network.
According to Starcom Italia, the advert is expected to be seen by an audience of 51.2m viewers, including 25.2m people who are responsible for buying food for their household.
Sales of Solarelli fruit and vegetables have been performing well recently: up to the end of June, sales for the year were 30 per cent higher than during the same period of 2010.
As well as being an important fixture in modern retail outlets, the branded products are sold via a total of 32 wholesale operators present across almost every region of Italy.
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