The New York Apple LLC (NY4AG) has announced that it will be launching a new apple called SnapDragon in all Wegmans’ stores, starting in November.
Known for its crispy texture combined with a sweet and juicy flavour, SnapDragon has a distinctly bright red dappled colour.
According to the group, SnapDragon has a limited crop this year but supplies are expected to increase in 2015.
“This bi-colour apple is a hybrid of a Honeycrisp that has excellent quality, storage and shelf life,” stated Jeff Crist, vice-chairman of the board of directors of NYAG. “Our consumer research revealed that consumers not only responded very favourably to SnapDragon’s crisp texture and sweet taste but also noted high willingness to purchase.”
Because of the super sweet flavour profile of this apple, growers expect SnapDragon to be a hit with Moms who are looking for a healthy alternative to traditional junk foods.
Marketing efforts will include point-of-sale materials, high-graphic packaging, in-store demos, public relations and social media activities. Growers will also make in-store appearances and be available to visit with shoppers during select in-store demo events in November.
