The board of French interprofessional organisation Interfel last week voted unanimously for the creation of SIPMMs (Sections Interprofessionnelles de Première Mise en Marché) for onions and kiwifruit.
The SIPMMs bring together the production and marketing sides of the business and will be responsible for organising a programme to add value to these products.
According to Interfel, the principal goals of the SIPMM for onions include participating at Euronion, helping to match supply with demand, directing promotional activities and drawing up areas for research and experimentation.
The SIPMM for kiwifruit will be involved in similar activities, Interfel revealed, in addition to tracking foreign kiwifruit production and French imports and exports, while developing TV advertising and point of sale promotions with Sopexa.
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