Dutch group Rijk Zwaan will present a number of different product lines at this year's Fruit Logistica in Berlin, designed to allow the vegetable breeder to optimally tap into different consumer trends and market segments.
The company's newest product line, Sensational Snacks, a collection of varieties that are marketed as healthy and tasty vegetable snacks, will be at the forefront of Rijk Zwaan's Berlin offering.
Containing products such as crunchy cocktail cucumbers and bite-sized mini plum tomatoes, the products are seen as ideal for snacking between meals by children and can, according to Rijk Zwaan, play an important role in boosting global vegetable consumption.
Aside from the Sensational Snacks line, Rijk Zwaan will also feature its Sensational Flavours line, which has been rolled out in the Netherlands, Germany, Spain, China and Italy, with new products being added to the range all the time.
In addition, visitors to Rijk Zwaan's stand will be totally updated with the latest developments for Caribbean, Mellissimo and Salanova, some of the company's most successful brands.
The group will be present on stand D11 in Hall 1.2 at the Berlin Exhibition Grounds, with Fruit Logistica running from 9-11 February 2011.
