Valencia-based company tops a competitive field to win Global Brands Magazine honour

SanLucar brand award

Nuria Pizán and Armin Rehberg picking up the award

SanLucar has won Global Brands Magazine’s Excellent Brand Reputation in Fresh Produce award in recognition for its outstanding commitment to innovation, quality, brand management and customer service.

Founder and owner Stephan Rötzer said it was an honour to receive the award. “This recognition affirms our excellence across many areas – from the quality of our produce and our cutting-edge developments to our successful marketing strategies and strong relationships with our customers,” he said

CEO Armin Rehberg added: “We are particularly proud of the international dimension of this award. Not only does SanLucar grow its fruits in regions all around the world, but we are also expanding into new markets with great passion and dedication.

“Our expansion strategies have been successfully executed thus far, and this recognition is a validation of our achievements and provides us with motivation to continue improving. We remain fully committed to international growth, sustainable farming practices and bringing fresh ideas to the table every day.”

Global Brands Awards were created to recognise excellence in various industry sectors. Winners are selected by an independent research team.

“Our recent collaborations and campaigns are truly making a difference,” said Nuria Pizán, SanLucar’s brand & creative director. “We have established ourselves as a trusted brand within the food and beverage industry. This award is a testament to the excellent work of everyone who collaborates with and for SanLucar.

“By working closely with retailers and continually offering fresh ideas, we are successfully engaging consistently consumer groups. Our goal is to inspire people – and clearly, we are succeeding.”