European Flavors, the European project focused on promoting the continent's fruit and vegetable products in various non-European markets, is currently looking to make its mark in the US by taking part in the Winter Fancy Food show, which takes place in San Francisco on 15-17 January.
Thepromotional effort,which isfinanced by the EU, the Italian government and the CSO, is looking to take advantage of anevent thatprovides a showcase for over 80,000 food and wine specialties, and will beoffered a further opportunity to promoteits fruit and vegetable products following on from its appearance at last year's PMA Fresh Summit in Atlanta.
Visitors to Winter Fancy Food interested in European fresh produce specialities are invited to visit the Conserve Italia booth, number 3839.
‘European Flavors’ is also seen asan opportunityto increase exports to the US from Italy, which is already a world leader in the production of fruit and vegetables and sent some 23,000 tonnes of produce at a value of€22m to the US and Canada in 2010.
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