Mexican tomato producers from the northern state of Sinaloa have launched a new promotional campaign aimed at reassuring consumers in the wake of the recent Salmonella Saintpaul outbreak that the region’s produce is safe to eat.
The campaign, dubbed “Sinaloa Safe Tomatoes’, is dedicated to educating US consumers about the high degree of safety employed in the production of the state’s tomatoes, said Manuel Tarriba Urtusuástegui from the Sinaloan confederation of agricultural associations in an interview with Notimex.
Although the US outbreak, which lasted for most of the summer, was linked to contaminated peppers, tomatoes were initially suggested as the source of the bacteria by the US authorities during the early days of the crisis.
Mr Tarriba said it was hoped the campaign would be able to reverse the damage done to the industry through the “unfounded link” with the Salmonella outbreak and that Sinaloa’s exporters would be able recover much of the market share that had been lost in the US.
