Kids’ return to school seen as key sales period for Rockit apples in the Middle East region, with a strong omni-channel campaign planned for the season
Snack-sized apple supplier Rockit Global is gearing up for its Back to School campaign in the Middle East, considered a key sales period across the Middle East and North Africa region.
According to Rockit’s market manager for MENA, Ziad El Chawa, the campaign capitalises on the momentum built by its summer “Ready. Set. Rockit. Season Launch” campaign.
“In order to meet increased demand, we’re excited to be collaborating with our partners across the region to drive sales and build our brand through innovative campaigns and activations,” he said.
Marketing executive for MENA Suha El Dassouki said the key to Rockit’s growing global success was the difference in the way the brand thinks and acts.
“We do things differently in our category by providing an exciting consumer-led retail experience alongside our premium product,” she said. “We’ve worked hard to pack a punch this year with a strong omni-channel campaign, driving engagement with gamified in-store activations, giveaways on social media and gift boxes containing interactive activities and merchandise during this peak sales period.”
According to El Dassouki, the brand’s character, Rocki, brings positivity and energy to its role of highlighting the importance of learning and inspiring new consumers to try Rockit. “It’s another step towards our goal of becoming the world’s most loved apple brand,” she said.
Rockit’s limited-edition Back to School pack is now available in stores and online across the GCC.
