As the spiritual month of Ramadan begins in the Middle East, Rockit is celebrating with a new campaign in stores across the GCC countries
The Rockit apple brand is introducing a new campaign linked to Ramadan, following what it called ”strong success” across Gulf Cooperation Council (GCC) countries over the past three years.
The month of Ramadan is one of the peak sales seasons for the snack-sized apple brand, with sales across the Middle East jumping over 30 per cent year-on-year (March 2023 vs 2022).
Rockit market manager for the Middle East Ziad El Chawa said the apple brand was aiming to enrich the lives of its consumers “so they can celebrate this special month and its values in new ways every year”.
“Creating healthier gifting options and leveraging consumer occasions forms a key part of our sales and marketing strategy, and this year we’re offering families a fun, creative and informative way to celebrate together during this holy month,” said El Chawa.
“Our limited-edition Ramadan giftbox includes a special 30-day advent calendar packed with useful activities – including fitness challenges, mathematical equations and fun general information – to help families educate and engage with their children.”
The brand is looking to positively inspire both children and adults alike by demonstrating the importance of caring for others and their communities.
Suha Dassouki, Rockit marketing executive for the Middle East, said that alongside the promotional displays in store, Rockit was celebrating Ramadan with extensive online activity.
“Ramadan holds great value for our people and our business, and therefore we’ve been working hard to deliver engaging content that our consumers can interact with, to create a special overall experience during Ramadan this year,” Dassouki noted. ”Our GCC social media followers also have the opportunity to win one of 40 air fryers throughout the Ramadan period.”
