RLB Food Distributors, a 30-year leader in perishable foods distribution along the east coast of the US, has announced that it is changing its name to FreshPro Food Distributors, whiel also unifying its produce, deli/cheese/chilled-food, fresh-cut processing, organic and floral divisions under one umbrella moniker.
“This has been a three-year undertaking of consulting with our customers and suppliers, as well as searching within our organisation, to find a new name that would more clearly describe our capabilities,” said Floyd Avillo, president and COO. “Oddly enough, the name was right under our noses! FreshPro has been a trademarked name for our processing division since the early 90’s, and when we looked at all of the possibilities, we realised that the two most important strengths of our company are our ability to deliver ‘FRESH’, high-quality perishable items, and our ‘PRO-fessionalism,’ exemplified by the hard-work ethics of each of our dedicated employees.”
The FreshPro name change comes with a new logo and slogan – ‘Your Solution For Perishables’ -- that incorporates many of the words and symbols the company is known for: Customer-centric; Solution-driven; More than a Produce Company.
