Belgian cooperative REO Veiling has changed its corporate identity to REO, accompanied by a new logo and company motto, ‘Together it tastes better’
Belgian cooperative REO Veiling has announced a new corporate identity with its renaming simply to ‘REO’, as well as an updated logo and motto.
“We are proud to present our new corporate identity,” the cooperative stated on LinkedIn. “Under the motto ‘Samen het smaakt langst’ [which translates as ‘Together it tastes better’], we propagate the strength of the cooperative through a future-oriented vision.”
The new logo illustrates the links that form the solid connection between the cooperative and its growers, according to REO.
“A powerful typeface symbolises our steadfast quality, and the natural colours hint at the refined craft,” it stated. “Proud of REO because together it tastes better!”
Vibrant music accompanies a new promotional video showing off the cooperative’s leeks, endives and strawberries within the unique shape of REO’s fresh logo.
