Real, the hypermarket chain of German retail and cash & carry company Metro Group, has announced that it is planning to significantly increase it private label range by the end of the year.
The move was confirmed by Roland Neuwald, a member of the management board of Real, IGD Retail Analysis reported this week.
'A good own-brand concept is now one of the most important elements for a successful retail company,' said Mr Neuwald. 'Own brands offer the opportunity to even better meet customer demands with one's own assortment.'
Metro Group announced in March that group revenue fell 4 per cent in 2009 to €66bn from €68bn the previous year, with net income down 7 per cent to €519m from €558m in 2008.
