Ready Pac Foods has launched its own 'What’s What' guide to lettuce types, entitled 'Fresh Cut Salad Guide', designed to help consumers between varieties amid the 'recent influx of specialty grains, unique grape varietals and craft micro-brews'.

In addition to varietal information, the Fresh Cut Salad Guide is accompanied by healthy and inspiring recipes designed to appeal to both seasoned salad experts and hungry novices alike.

The US group said that the tutorial guides consumers through over 20 different types of lettuce, identifying colours, flavours and textures that make each leaf unique, advising on optimal lettuce pairings to complement desired recipes and meal occasions.

'With so many different offerings in the produce department, the salad category can be overwhelming,' said Tristan Simpson, director of marketing and corporate communications at Ready Pac. 'The Fresh Cut Salad Guide helps address the need for a user-friendly overview that encourages consumers to navigate through their grocer's lettuce offerings without being intimidated by unfamiliar varieties and recipes.'

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